MANAGE YOUR ONLINE REPUTATION
If it’s written online, it’s there forever.
The digital age has been upon us for several years now, so there’s really no excuse when it comes to managing your online profile. Consider a ‘brand’ – your reputation can be damaged by the slightest faux pas, and actually, destroyed by the more significant ones. We are in the age of people losing their jobs due to appropriate activity online, either whilst in the office or at home.
This comes back to playing the Long Game. If you tweet, blog, comment on forums, or update your status on social media networks, stop for a second and think about what your manager would think if they read it, and how it would be perceived. Then think about the owner of the company would perceive it in your future aspirations.
Look beyond today; think of your online brand presence as your own ‘brand’ and act accordingly online.
Also, remember that your brand could potentially be damaged by the inappropriate behavior of someone with the same name as you – learn the basics SEO (Search Engine Optimization) to help neutralize such effects.
Be Smart Online
- Your online presence on social media platforms plays a significant role in how others view your business. Your social media presence can basically make or break your brand.
- If people are happy with you, your brand, and your business, others will know. If they aren’t happy about how you manage certain issues, others will know this as well.